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Cherye Paulson
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Sirius XM + CarMax Collaboration
Project type
Date
Dec 2021 - 2023
Location
Online
Sometimes, projects work out very differently than you expected. This Sirius/CarMax collboration is a perfect example. With an almost 70% open rate and a unique click-thru rate of over 7%, it exceeded my team's wildest expectations and brought in 50% more revenue than originally expected.
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